Communication is a critical tool that shapes how professionals connect, persuade and lead. With technological advancements and the growing significance of digital platforms changing the landscape of work, the demand for professionals who can navigate these changes through strategic communication is rising.
The Southern Utah University (SUU) online Master of Arts (M.A.) in Professional Communication General program teaches students the impact of communications across various media, analyzing audience responses and leveraging communication for leadership and change in any industry. From public relations and marketing to internal corporate communication and beyond, SUU prepares students to excel in management by giving them the expertise to shape and direct the communication strategies that drive today’s businesses forward.
Communication Is a Top Skill for Today’s Employers
According to the GMAC 2023 Corporate Recruiters Survey, employers seek leaders who can thrive in a global setting. With 70% of employers worldwide highlighting the need for these skills, the focus is on preparing for an increasingly global workplace.
Over 80% of employers surveyed believe that cross-cultural competence will be even more crucial in the next five years, with multilingualism and active listening close behind. This expectation spans across regions and industries, indicating a universal shift towards a more connected, digital mode of operation.
A Master of Arts in Professional Communication Affords Job Versatility
SUU’s program opens a wide range of career paths. The U.S. Bureau of Labor Statistics (BLS) expects available advertising, promotions, and marketing management positions to grow by 6% annually from 2022 through 2032, outpacing the average profession. This growth translates to 24,300 new jobs with a median salary of $138,730 as of March 2024. The outlook is equally promising for public relations and fundraising management roles, which should see the same growth and receive a median annual salary of $125,620.
4 Career Options for M.A. in Professional Communication Graduates
The following four examples of popular positions for program graduates spotlight the versatility of an advanced professional communication degree. Average annual salary information is current as of 2024 and can change depending on location, experience and other factors:
Internal Communications Manager ( $109,595)
An internal communications manager acts as the bridge between management and the employees, facilitating a channel of information and feedback through staff intranets, email bulletins, social media and regular newsletters. Typically working for large organizations, these professionals collaborate with senior executives to craft and distribute organizational messages and manage the internal narrative.
This role demands a blend of strategic thinking, creativity and the ability to handle sensitive information discretely. Key responsibilities include:
- Developing an internal communications strategy to ensure employees and stakeholders receive updates on projects and initiatives
- Planning, editing and writing content for various communication mediums, including managing the layout for internal publications
- Managing crisis communication to maintain organizational reputation, alongside regular reporting to senior executives on internal sentiment and developments
2. Advertising or Marketing Consultant ($78,642)
These professionals help businesses enhance their advertising and marketing efforts to achieve broader brand recognition and meet engagement or sales goals. They possess extensive knowledge about market trends, consumer behavior and effective communication strategies. Consultants play a crucial role in:
- Understanding a company’s advertising objectives by conducting thorough meetings to identify areas needing improvement and setting clear targets
- Developing innovative advertising campaigns that resonate with the target audience
- Leveraging market data to tap into positive trends and consumer interests
- Educating clients on outreach strategies, from writing compelling advertising copy to choosing the best channels for customer engagement
3. Marketing Communications Manager ($122,016)
This position orchestrates a company’s messaging across various channels. These professionals plan a business’s communication strategy, drawing upon a deep understanding of market dynamics and consumer behavior. Day-to-day work includes:
- Strategizing and implementing marketing communications plans that align with the company’s objectives, ensuring a consistent and impactful brand message across all platforms
- Analyzing market trends and consumer insights to guide the direction of marketing efforts, ensuring each campaign leverages the latest data
- Educating and collaborating with internal stakeholders about brand positioning and communication strategies, ensuring alignment with the brand’s voice and goals
4. Public Relations (PR) Manager ($121,585)
PR managers act as the primary point of contact between the company and the public, including the media, investors and the general audience. Their work is crucial in times of crisis and during regular business operations to sustain and improve the organization’s public image. Key responsibilities include:
- Crafting and executing strategic PR campaigns that effectively communicate the organization’s messages, achievements and points of view
- Managing media relations — including building and maintaining relationships with journalists, bloggers and influencers — to ensure positive and widespread coverage
- Crisis management, including preparing strategies and communications to mitigate negative publicity and maintain the company’s reputation
Students in SUU’s online M.A. in Professional Communication General program gain valuable leadership skills and access to exciting career paths. The blend of versatility, potential career growth and attractive salaries highlights the undeniable advantage of sharpening your communication prowess.
Learn more about SUU’s online Master of Arts in Professional Communication General program.
