Master of Business Administration - Marketing Emphasis Online
Become the marketing guru your organization needs by enhancing your fundamental business knowledge with brand development strategies and analytics methods in the Master of Business Administration – Marketing Emphasis online program from Southern Utah University.
Program Overview
Learn more about our MBA in Marketing program
Become the marketing guru your organization needs by enhancing your fundamental business knowledge with brand development strategies and analytics methods in the Master of Business Administration – Marketing Emphasis online program from Southern Utah University.
In this 100 percent online program, you will gain a broad range of marketing skills with real-world application such as promotion campaign management, traditional and digital advertising, sales promotion, direct marketing and public relations. The curriculum augments well-established marketing research methodology with up-to-date industry trends.
You will deepen your foundational business knowledge in areas such as accounting, economics, finance and more. Plus, the integrated capstone course focuses on applying your MBA learnings in order to develop strategic solutions to management challenges in any organization.
As a graduate of this program, you will:
- Explore key marketing strategies related to communicating product or service value
- Learn to apply advanced analytics tools available to address the increasingly complex challenges facing today’s marketers
- Develop an essential understanding of common marketing models and the most up-to-date research methods
- Explore key marketing strategies related to communicating product or service value
- Learn to apply advanced analytics tools available to address the increasingly complex challenges facing today’s marketers
- Develop an essential understanding of common marketing models and the most up-to-date research methods
This program prepares you for marketing roles such as:
- Chief Marketing Officer
- Brand Manager
- Marketing Director
- Senior Marketing Analyst
- Media Planner
- Sales Manager
- Chief Marketing Officer
- Brand Manager
- Marketing Director
- Senior Marketing Analyst
- Media Planner
- Sales Manager
Programs also available:
The School of Business offers multiple specialized MBA online areas of emphasis. View all of our areas of emphasis here.
Accreditation
The Dixie L. Leavitt School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
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Tuition
Tuition at SUU is affordable for the MBA in Marketing program
Maximize the value of your MBA online with our affordable, pay-by-the-course tuition, which includes all fees.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA – Marketing | $504 | $1,512 | $16,632 |
*Tuition price reflects 33 credit hour program. Students who do not have a business undergraduate degree from an AACSB-accredited business school with a cumulative GPA of 3.3 or higher must take an additional 3 credit hour prerequisite Foundations course alone in their first term. Students can be fully admitted to the MBA program prior to taking the Foundations course.
Tuition Breakdown
Calendar
View our application deadlines and class schedules
Designed for working professionals, SUU Online programs conveniently feature 7-week courses and multiple start dates each year.
| Term | Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Summer II | 6/30/25 | 6/23/25 | 6/23/25 | 6/25/25 | 6/30/25 | 8/17/25 |
| Fall I | 8/27/25 | 8/20/25 | 8/20/25 | 8/22/25 | 8/27/25 | 10/14/25 |
| Fall II | 10/15/25 | 10/8/25 | 10/8/25 | 10/10/25 | 10/15/25 | 12/2/25 |
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Admissions
Steps to being admitted to our online MBA program
Our streamlined admission process enables you to start quickly and easily. Please read the requirements for the MBA online, including what additional materials you need and where you should send them. Requirements include:
Admission Requirements
- Bachelor’s degree from an accredited institution
- 2.5 GPA
- NO GMAT Required
Business Foundations Course
Students will be required to take a 3-credit Foundations course if their undergraduate degree was not an AACSB-accredited business program with a minimum 3.3 GPA or higher. Students with an AACSB-accredited business degree with a minimum 3.0 GPA or higher may also have this course waived if they also have a minimum 3 years professional management experience. Students will be notified of their course sequence at the time of admission.
While a GPA of 2.5 will be considered, students with a GPA of 3.29 and lower will be admitted provisionally – and this will slightly increase the minimum time to completion of the program.
Transcripts
Please submit official transcripts from the college/university in which a bachelor's, master's or doctoral degree from an accredited institution was obtained.
- Transcript Assist - We can help you obtain your transcript at no cost! Simply give us permission by filling out the Transcript Assist form in your application. Once your application is submitted, we’ll request your transcript and notify you when it arrives. Please note that we only request the transcript for your highest earned degree. We can obtain transcripts from institutions that are part of the Parchment or National Student Clearinghouse networks, which includes most schools. Check their websites to see if your college is a member. If your institution is not affiliated, you’ll need to submit your transcript to SUU yourself.
- Applicants who have graduated from SUU do not need to submit a transcript
- International transcripts must include a transcript evaluation from a third-party service such as The Evaluation Company (TEC) or WES showing that the degree is equivalent to a U.S. bachelor's degree
Official transcripts must be mailed or emailed directly from the granting institution(s) to:
Email address:
[email protected]
Mailing address:
Admissions Office
Southern Utah University
PO Box 8008
Cedar City, Utah 84720
Courses
For the MBA – Marketing Emphasis online, you must complete 24 credit hours of core courses, including a capstone strategy course, and 9 credit hours of emphasis courses. Students may be required to take a 3 credit hour business foundations course based on a holistic review of the application and supporting documents with special consideration of undergraduate major, GPA and relevant work experience. Students will be notified of their course sequence at the time of admission.
If you are required to take this course, it must be taken first and cannot be taken at the same time as another course.
Still undecided?
Check out our other MBA online degree programs.
Top 100
The SUU MBA is ranked among the Top 100 “Best Online MBA Programs” in the country by U.S. News & World Report (2019)
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