Program Overview
Become the marketing guru your organization needs by enhancing your fundamental business knowledge with brand development strategies and analytics methods in the Master of Business Administration – Marketing Track online program from Southern Utah University.
In this 100 percent online program, you will gain a broad range of marketing skills with real-world application such as promotion campaign management, traditional and digital advertising, sales promotion, direct marketing and public relations. The curriculum augments well-established marketing research methodology with up-to-date industry trends.
You will deepen your foundational business knowledge in areas such as accounting, economics, finance and more. Plus, the integrated capstone course focuses on applying your MBA learnings in order to develop strategic solutions to management challenges in any organization.
As a graduate of this program, you will:
- Explore key marketing strategies related to communicating product or service value
- Learn to apply advanced analytics tools available to address the increasingly complex challenges facing today’s marketers
- Develop an essential understanding of common marketing models and the most up-to-date research methods
- Explore key marketing strategies related to communicating product or service value
- Learn to apply advanced analytics tools available to address the increasingly complex challenges facing today’s marketers
- Develop an essential understanding of common marketing models and the most up-to-date research methods
This program prepares you for marketing roles such as:
- Chief Marketing Officer
- Brand Manager
- Marketing Director
- Senior Marketing Analyst
- Media Planner
- Sales Manager
- Chief Marketing Officer
- Brand Manager
- Marketing Director
- Senior Marketing Analyst
- Media Planner
- Sales Manager
The Dixie L. Leavitt School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International), the highest standard of achievement for business schools worldwide.
Also available
The School of Business offers multiple specialized MBA online tracks. View all of our tracks here.
Tuition
Maximize the value of your MBA online with our affordable, pay-by-the-course tuition, which includes all fees.
Tuition breakdown:
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA – Marketing | $485 | $1,455 | $16,005* |
*Tuition price reflects 33-credit-hour program. Students who do not have a business undergraduate degree from an AACSB-accredited business school must take an additional 3 credit-hour corequisite Foundations course in their first term. Students can be fully admitted to the MBA program prior to taking the Foundations course.
Calendar
Designed for working professionals, SUU online programs conveniently feature 7-week courses and multiple start dates each year.
Now enrolling:
| Term | Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Fall B | 11/2/20 | 10/19/20 | 10/26/20 | 10/28/20 | 11/2/20 | 12/27/20 |
| Spring A | 1/11/21 | 12/28/20 | 1/4/21 | 1/6/21 | 1/11/21 | 2/28/21 |
| Spring B | 3/8/21 | 2/22/21 | 3/1/21 | 3/3/21 | 3/8/21 | 4/25/21 |
| Summer A | 5/17/21 | 5/3/21 | 5/10/21 | 5/12/21 | 5/17/21 | 7/4/21 |
| Summer B | 7/6/21 | 6/22/21 | 6/29/21 | 6/30/21 | 7/6/21 | 8/22/21 |
| Fall I | 9/8/21 | 8/25/21 | 9/1/21 | 9/3/21 | 9/8/21 | 10/24/21 |
| Fall II | 10/25/21 | 10/11/21 | 10/18/21 | 10/20/21 | 10/25/21 | 12/13/21 |
Admissions
Our streamlined admission process enables you to start quickly and easily. Please read the requirements for the MBA online, including what additional materials you need and where you should send them. Requirements include:
A well-qualified MBA candidate will possess:
- Bachelor's degree from a regionally accredited institution
- Undergraduate GPA of 3.00 or higher (cumulative or in the last 60 credits of undergraduate study) and official GMAT/GRE test score
- GMAT Waiver: GMAT will be waived with a 3.3 undergraduate GPA (cumulative of last 60 credits) OR three or more years of significant management or professional experience (as verified by a resume) OR terminal degree. Please see below for additional essay option.
- Applicants with a GPA lower than 3.00 must submit a GMAT/GRE score and will be considered for admission if they are able to fulfill the index score of (GPA x 200) + GMAT >=1,150
- Applicants with a GPA lower than 3.00 must submit a GMAT/GRE score and may be considered for admission if they are able to fulfill the index score of (GPA x 200) + GMAT >=1,050
- Undergraduate GPA of 3.00 or higher (cumulative or in the last 60 credits of undergraduate study) and official GMAT/GRE test score
- Official GMAT or GRE test scores or proof to receive the GMAT waiver above
- Applicants who do not meet the above waiver requirements may either submit an official GMAT or GRE score, OR submit a 500-word essay explaining to the admissions committee why they should be admitted into the program without taking the exam. This essay will be submitted directly on the application form. The admissions committee will take into account the complete application and will make the final decision if a GMAT/GRE waiver will be granted.
- Statement of Intent. In 500 words or less, describe your goals and expectations in pursuing an MBA degree from Southern Utah University and why you would be a valuable addition to the program. This statement will be submitted directly on the application form.
- Resume. Submit a professional resume that includes employment history, academic accomplishments, and highlights managerial and leadership experience.
- References. You must enter the contact information for three references on your application form. Please select people who can provide details about your academic and/or professional work and ability to be successful in an MBA program.
- Application Fee. A $60 non-refundable application fee must be paid by credit card with the submission of your online application.
During the application process, be prepared to submit official transcripts from each college or university attended. Applicants who have graduated from SUU do not need to submit a transcript.
Official transcripts must be mailed or emailed directly from the granting institution(s) to:
Email address
[email protected]
Mail address
Admissions Office
Southern Utah University
PO Box 8008
Cedar City, Utah 84720
Courses
For the MBA – Marketing Track online, you must complete 24 credit hours of core courses, including a capstone strategy course, and 9 credit hours of electives. If you do not hold a business undergraduate degree from an AACSB-accredited institution, then you must take an additional 3-credit corequisite Foundations course in your first term.
Students who do not hold a business undergraduate degree from an AACSB-accredited institution must take the following course in their first term, which can be completed as a corequisite.
Still undecided?
Check out our other MBA online degree programs.
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