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Master of Business Administration - Marketing Emphasis Online

Become the marketing guru your organization needs by enhancing your fundamental business knowledge with brand development strategies and analytics methods in the Master of Business Administration – Marketing Emphasis online program from Southern Utah University.

Apply by: 6/21/23
Start class: 7/5/23
Request Info Apply Now

Program Overview

Learn more about our MBA in Marketing program

Total Tuition: $16,005
Program Duration: As few as 12 months
Credit Hours: 33

Become the marketing guru your organization needs by enhancing your fundamental business knowledge with brand development strategies and analytics methods in the Master of Business Administration – Marketing Emphasis online program from Southern Utah University.

In this 100 percent online program, you will gain a broad range of marketing skills with real-world application such as promotion campaign management, traditional and digital advertising, sales promotion, direct marketing and public relations. The curriculum augments well-established marketing research methodology with up-to-date industry trends.

You will deepen your foundational business knowledge in areas such as accounting, economics, finance and more. Plus, the integrated capstone course focuses on applying your MBA learnings in order to develop strategic solutions to management challenges in any organization.

As a graduate of this program, you will:

  • Explore key marketing strategies related to communicating product or service value
  • Learn to apply advanced analytics tools available to address the increasingly complex challenges facing today’s marketers
  • Develop an essential understanding of common marketing models and the most up-to-date research methods
As a graduate of this program, you will:+
  • Explore key marketing strategies related to communicating product or service value
  • Learn to apply advanced analytics tools available to address the increasingly complex challenges facing today’s marketers
  • Develop an essential understanding of common marketing models and the most up-to-date research methods

This program prepares you for marketing roles such as:

  • Chief Marketing Officer
  • Brand Manager
  • Marketing Director
  • Senior Marketing Analyst
  • Media Planner
  • Sales Manager
This program prepares you for marketing roles such as:+
  • Chief Marketing Officer
  • Brand Manager
  • Marketing Director
  • Senior Marketing Analyst
  • Media Planner
  • Sales Manager

Accreditation

AACSB logo

The Dixie L. Leavitt School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Programs also available:

The School of Business offers multiple specialized MBA online areas of emphasis. View all of our areas of emphasis here.

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Need more information?

Call 833-994-0043

Call 833-994-0043

Total Tuition: $16,005
Program Duration: As few as 12 months
Credit Hours: 33

Accreditation

AACSB logo

The Dixie L. Leavitt School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Request Info Apply Now

Need more information?

Call 833-994-0043

Call 833-994-0043

Tuition

Tuition at SUU is affordable for the MBA in Marketing program

Maximize the value of your MBA online with our affordable, pay-by-the-course tuition, which includes all fees.

Tuition Breakdown

Per Credit Hour: $485
Total Tuition: $16,005*
View additional tuition information+

Program Per Credit Hour Per Course Per Program
MBA – Marketing $485 $1,455 $16,005

*Tuition price reflects 33-credit-hour program. Students who do not have a business undergraduate degree from an AACSB-accredited business school must take an additional 3 credit-hour Foundations course in their first term. Students can be fully admitted to the MBA program prior to taking the Foundations course.

Financial Aid

View financial aid information+

Tuition Breakdown

Per Credit Hour: $485
Total Tuition: $16,005*

Calendar

View our application deadlines and class schedules

Designed for working professionals, SUU online programs conveniently feature 7-week courses and multiple start dates each year.

Now Enrolling

Next Apply Date: 6/21/23
Next Class Start Date: 7/5/23

View full calendar  + 

TermStart DateApplication DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineLast Class Day
Summer I5/15/235/1/235/8/235/10/235/15/237/2/23
Summer II7/5/236/21/236/28/236/30/237/5/238/20/23
Fall I8/30/238/16/238/23/238/25/238/30/2310/15/23
Fall II10/18/2310/4/2310/11/2310/13/2310/18/2312/15/23
Spring I1/8/2412/25/231/1/241/3/241/8/242/25/24

Now Enrolling

Next Apply Date: 6/21/23
Next Class Start Date: 7/5/23

Need more information about our online programs?

Request Info

Ready to take on the next steps toward earning your degree?

Apply Now

Admissions

Steps to being admitted to our online MBA program

Our streamlined admission process enables you to start quickly and easily. Please read the requirements for the MBA online, including what additional materials you need and where you should send them. Requirements include:

Admission Requirements

  • Bachelor’s degree from an accredited institution
  • 2.5 GPA
  • NO GMAT Required
View all admission requirements+

Foundation course

Students may be required to take a 3 credit hour Foundations course based on a holistic review of the application and supporting documents with special consideration of undergraduate major, GPA and relevant work experience. Students will be notified of their course sequence at the time of admission.

Transcripts

Please submit official transcripts from the college/university in which a bachelor's, master's or doctoral degree from an accredited institution was obtained.

  • Applicants who have graduated from SUU do not need to submit a transcript
  • International transcripts must include a transcript evaluation from a third-party service such as SpanTran or WES showing that the degree is equivalent to a U.S. bachelor's degree

Official transcripts must be mailed or emailed directly from the granting institution(s) to:

Email address:
[email protected]

Mailing address:
Admissions Office
Southern Utah University
PO Box 8008
Cedar City, Utah 84720

Courses

For the MBA – Marketing Emphasis online, you must complete 24 credit hours of core courses, including a capstone strategy course, and 9 credit hours of emphasis courses. Students may be required to take a 3 credit Foundation course in the first term based on a holistic review of the application and supporting documents with special consideration of undergraduate major, GPA and relevant work experience. Students will be notified of their course sequence at the time of admission.

Expand All
Duration: 7 weeks
Credit Hours: 3
This course provides an accelerated overview of the basic fundamentals of accounting, finance, marketing and the use of Excel that MBA students will require for success in the program. If you are required to take this course, it must be taken first and cannot be taken at the same time as another course (MBA students only). **Students in an MSN program must take this course prior to taking MGMT 6100 and HCA 6100. Students in the MSN/MBA dual degree program must take this course prior to any other Business courses.**
Duration: 7 weeks
Credit Hours: 3
This course examines the principles of organizational behavior involved in managing people and organizations in a business environment. Topics include leadership, motivation, effective teams, conflict and negotiations, power and influence, organizational culture, and change management. This course focuses on the practical application of these principles in a meaningful and ethical manner. **FIXED FIRST COURSE for all MBA STUDENTS unless you are required to take BA 6000. If BA 6000 is required, you will receive a course sequence from your academic advisor. This fixed-first does not apply to students in the MSN/MBA dual degree program.**
Duration: 7 weeks
Credit Hours: 3
The management of operations and supply chain, including such topics as competitive strategy, product and service design, quality management, process improvements, supply chain management, work design management, logistics, and selected areas of operations research. Prerequisite(s): BA 6000 or advisor permission - Prerequisite Min. Grade: C-
Duration: 7 weeks
Credit Hours: 3
The purpose of the course is to enable students to prepare themselves to become leaders of organizations and to embark on paths of personal leadership development. The course requires personal curiosity and reflection from students as well as personal openness and sharing in class discussions. Leadership development concepts used in the course will be immediately applicable for students and useful for the rest of their lives. Prerequisite(s): BA 6000 or advisor permission - Prerequisite Min. Grade: C-
Duration: 7 weeks
Credit Hours: 3
This course reviews the development and use of management accounting information systems in planning and control activities. Using case studies of actual companies, its focus is on new management accounting practices adopted by the innovative companies around the world.
Duration: 7 weeks
Credit Hours: 3
Application of microeconomic principles to business management and strategy. Includes fundamental topics in microeconomic theory, industrial organization, and organizational economics. Uses business case analysis. Prerequisite(s): BA 6000 or advisor permission - Prerequisite Min. Grade: C-
Duration: 7 weeks
Credit Hours: 3
This course examines the capital budgeting process, including estimating the cost of capital and cash flows, correct application of decision rules, and ways of analyzing and dealing with uncertainty in your forecasts. It also discusses key topics in financial management, such as optimal leverage, raising capital for the firm, and equity payout policies. Prerequisite(s): BA 6000 or advisor permission - Prerequisite Min. Grade: C-
Duration: 7 weeks
Credit Hours: 3
This course focuses on reinforcing, extending, and applying marketing concepts, principles, and techniques through readings, case studies, and secondary research. Prerequisite(s): BA 6000 or advisor permission - Prerequisite Min. Grade: C-
Duration: 7 weeks
Credit Hours: 3
This course is the capstone course for the MBA, and as such, it will integrate the methods and tools developed in the curriculum to solve the strategic positioning and management issues of the organization. This course is usually taken in the student's final semester. Prerequisite(s): BA 6000 or advisor permission - Prerequisite Min. Grade: C-
Students must take MKTG 6300 and MKTG 6930, plus one more of the following courses.
Duration: 7 weeks
Credit Hours: 3
This course provides an overview of the analytics methods used most commonly in current marketing decision-making. Students are introduced to common marketing models and the advanced analytics tools available to address the increasingly complex problems facing today's marketers. This course will augment the traditional, well-established marketing research methodology with the most up-to-date research methods used in industry today. Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: C
Duration: 7 weeks
Credit Hours: 3
Explores key marketing strategies related to communicating value regarding products and services through cases, readings and research. Topics include: promotion campaign management, traditional and digital advertising, sales promotion, direct marketing, and public relations. Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: C
Duration: 7 weeks
Credit Hours: 3
This class serves as an introduction to commonly traded assets, as well as the markets on which they trade. For each major asset class, we learn common valuation approaches, as well as the theories used to estimate appropriate discount rates. Applied projects are used to illustrate the type of mathematical analysis used by investment professionals. Prerequisite(s): FIN 6100 or MBA Director permission
Duration: 7 weeks
Credit Hours: 3
This course provides students with an understanding of the financial tools used in creating, running, and valuing entrepreneurial enterprises. It includes an overview of the entrepreneurial process, including different organizational structures, financing sources, and the value of intellectual property protections. The course also covers the valuation techniques commonly used by professional investors, and examines how investors, particularly private equity sources, select projects for investment. Students will learn to use common financial ratios and cash flow projections to analyze the liquidity and profitability of the firm. A semester-long project will help students apply these techniques and ideas. Prerequisite(s): FIN 6100 - Prerequisite Min. Grade: C-
Duration: 7 weeks
Credit Hours: 3
This course builds on the foundations of leadership to help students develop into effective, authentic leaders. Taking a practical approach, this course will help students become more self-aware of their natural leadership style, how their personal leadership impacts others, and what they can do to become a more effective and authentic leader. Prerequisite(s): MGMT 6150 - Prerequisite Min. Grade: C
Duration: 7 weeks
Credit Hours: 3
This course covers a deep exploration of what it takes to build effective teams. Participants will study what makes teams effective, what is required to build trust on teams, handling team conflict, creating accountability on teams, practical leadership strategies when leading teams, multicultural and virtual teams and team branding. Prerequisite(s): MGMT 6150 or MBA Director permission

Still undecided?

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The SUU MBA is ranked among the Top 100 “Best Online MBA Programs” in the country by U.S. News & World Report (2019)

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