What do you want students in your courses to learn? What is the learning outcome or objective?
One of the most important learning objectives of my courses is for students to gain an understanding and appreciation of various facets of the human consumption experience. I believe it is from this "human" element that we begin to recognize what really constitutes "value," and it is this conceptualization of value that marketing specifically examines that makes it so exciting and separates it from other fields of study.
What advice would you give to those considering the online MBA – Marketing Emphasis program?
Learn for understanding rather than just to take a test or finish an assignment. Always look for the practical applications of what you are learning; if you cannot apply what you are learning to the real world, it is of little value. Do not get behind in coursework.
Consistent effort over the long run will produce better, longer lasting and more meaningful results than trying to get things done 10 minutes before it is due.
What qualities make someone particularly successful in marketing?
-Critical-thinking and problem-solving skills
-Strong overall communication skills
-An ability to understand buyer needs and the sales process
-Excellent writing skills and the ability to tell a story
-Desire to continuously learn
-Strong interpersonal skills
-Organizational ability
What do you think is the biggest challenge that people in marketing face today?
I think one of the biggest challenges that people face when entering the field of marketing today is oftentimes making the transition from being told exactly what to do and how to do it, to being presented with ambiguous and difficult problems/situations and being told to produce results.
What is the one book you think everyone should read?
Atlas Shrugged by Ayn Rand
Tell us something interesting about yourself that your students might not know about you.
Listening to 80's hard rock and heavy metal puts me in my happy place.
