Graduate Certificate – Aviation Administration and Leadership Online

This course introduces students to the Air Transportation Industry by examining general trends, challenges, strategies, and historical perspectives. Students are introduced to aviation regulations, associations, and economic factors associated with the airline industry. Management strategies, forecasting methods, marketing, social media, pricing, air cargo, fleet planning, labor relations, financing, and scheduling are topics covered in this course.

This course includes the concepts of Aeronautical Decision Making (ADM) and Crew Resource Management (CRM). Provides a discussion of the human factors involved in aviation including an exploration of the interactions between people and their work environment and between fellow workers and crew members. Includes relevant topics from basic learning theory, human heuristics and biases, aviation safety, aviation accident investigations, and aviation education and training. Surveys the study of human behavior as it relates to the aviator’s adaption to the flight environment including function allocation between human and machine, human-computer interface, work environment, person-to-person communications, performance measurement, supervision of crew members, accountability, role management, crew communications, teamwork, leadership, followership, decision-making, and situational awareness.

Examines the economic aspects of the air transportation industry. Includes airline service, corporate aviation, types of aircraft, airports, types of airports, airport problems, consumer interests, and competitive practices. Introduces foundational principles of free enterprise, private and social implications of profit maximization, market structure and market share, resource markets, economic and industry cycles, and the effects of inflation and deflation on short- and long-term economic growth. Introduces competitive advantage, air transport demand, pricing, break even analysis, revenue and capacity management, cost drivers, supply and demand, profit and loss, profit vs cash flow, political influences, and regulatory issues.